Who
Austasia Animal Products
Where
Australia
What
Austasia Animal Products supports livestock industries in Australia and New Zealand by supplying high-quality, evidence-based probiotics essential for health, growth, and protein synthesis in production animals.
Specifications
Austasia Animal Products reached out to CoBright looking for an agency to become the marketing arm of their business. They also invested in a website rebuild, focusing on the structure and design elements. With CoBright’s support, their marketing and website now upholds the brand’s reputation as an industry leader, with the tools to measure value over time.
The Challenge
Marketing: With Austasia’s staff juggling graphic design, marketing collateral and social media, on top of their other business responsibilities, Austasia’s marketing was getting pushed to the back of the to-do list.
Realising that they needed a marketing agency with a deep understanding of their products and the agriculture industry, Austasia searched for a partner who could advise, strategise, and implement an effective marketing strategy.
Knowing of CoBright’s existing relationship with Riverina Stockfeeds and other ag-centric businesses, Austasia reached out to us to partner in their marketing efforts.
Website: As a leading player in the animal nutrition and health industry, Austasia was not represented in this image by their existing website. Austasia’s online presence was hindered by several issues:
Outdated Design and Extensions – Visually, the website needed a makeover to build brand recognition with customers. Furthermore, the WordPress extensions were outdated to the point that updating them posed the risk of breaking other parts of the site.
Inability to Track Analytics – The site could not support extensions that enabled website tracking, which meant no capacity for smart URLs or campaign analytics.
Poor Website Structure – The site was poorly structured, making expansion difficult and complicated. Numerous band-aid fixes were implemented over time, but the foundational issues remained unresolved
As CoBright were managing Austasia’s marketing, it was a natural step for our team to take on the project of building a new website to better represent Austasia’s brand and business.
The Solution
Marketing: Austasia Animal Products partnered with CoBright to develop and implement a tailored marketing and communications strategy. This strategy supports the ZinMet product in the beef feedlotting industry, diversifies the customer base into the dairy, poultry and sheep feedlotting industries, and expands market penetration into the beef feedlots and feed millers.
Our team created a marketing and communications plan to assist the Austasia team with:
Generating and distributing content
Graphic design
Social media management
Event coordination
Digital marketing strategy
Google Ads
Logo design
Customer stories
Website: To bring their digital image up to date with their industry achievements, CoBright worked with Austasia Animal Products to overhaul their website.
The site was restructured for better user experience and future-proofing, alongside a product page with advanced filtering options. CoBright also developed SEO-optimised landing pages to drive organic traffic.
Responsive diagrams and a blog section were integrated to highlight product benefits and improve SEO. Professional videography, still in progress, will further enhance visual appeal and engagement.
We implemented a blog section to enhance SEO and provide valuable content to Austasia’s audience. The new design also allows for effective tracking of campaigns and website traffic, enabling smarter marketing strategies.
The Outcome
Marketing: The CoBright team have helped Austasia to implement a marketing strategy, delivering consistent marketing through social media, web updates, email marketing, merchandise, and more.
By delivering engaging, consistent and purposeful content, Austasia has been able to get in front of the right audience and nurture relationships with its customers.
Since partnering with CoBright, Austasia has been delivering consistent marketing material through social media, web updates, email marketing, merchandise, and a new logo.
Website: With a clean, professional look, the site now reflects Austasia’s industry-leading status and approachable nature. One of the standout features are the custom-designed clickable animals, which help customers identify the benefits of each Austasia product. Other key outcomes include:
Design Elements – Enhanced visual appeal through dynamic animations, building user engagement with different aspects of the brand and its products
Increased Traffic and Engagement – SEO-optimised landing pages and blog content drive organic traffic to the site, increasing user engagement.
Enhanced UX – Restructuring of the site and product filtering options have made it easier for visitors to browse and learn about products.
Effective Campaign Tracking – With analytics tracking in place, Austasia can now accurately monitor their marketing efforts and campaign performance.
Scalability – The future-proofed website structure allows for easy updates and expansions, ensuring Austasia's digital presence can grow alongside the business
CoBright’s comprehensive website overhaul for Austasia Animal Products addressed the existing issues and set the site up for future success. By enhancing UX, incorporating SEO strategies, and enabling effective campaign tracking, we delivered a website that truly matches the calibre of Austasia’s business.
"Our team at CoBright are an integrated part of our business and is definitely what we, as a company, needed to promote us in the marketplace and step up our game. The weekly meetings are always great face-to-face meeting to work out strategies and campaign promotions that continue to challenge us as a company. All written material and artwork for promotional items are very professionally presented."
– Paul Lloyd, National Marketing Manager, Austasia Animal Products
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