Segmentation Strategies: How To Fine Tune Your Database
This month’s blog takes a closer look at customer databases. Let’s explore how effectively segmenting your database can help achieve your marketing…
New Year, New Goal: Auditing Your Website
Before 2025 shifts gears and the To Do list starts filling up, why not give your website a thorough audit? Read our latest blog to learn more.
CoBright Wrapped: 2024 Edition
With another year nearly behind us, it’s a good time to look back on what we’ve accomplished. The CoBright team completed a lot of impactful and…
The Big Picture: Coordinating Your Marketing Strategy
So, you’ve just launched your website. Or rolled out a brand new ad campaign. Or spent several hundred hours investing in your social media channels.…
The Value Behind Capturing Your .au Domain Name
If you’re wondering what the fuss is about domain names, we conducted an experiment and shared our findings. Turns out, domain names have a big impact…
CoBright Spotlight: Bull Sales
This year, we’ve been fortunate to work with several Australian cattle studs who partnered with us to build websites, increase their marketing impact…
Greenwashing: buzzword or vital to avoid?
Sustainability statements and sustainable practices are something we are seeing more and more across the industry. And in this day and age, it’s not…
Is it time to upgrade from Mailchimp?
One of the more well known EMS’s currently available is Mailchimp, which is an appealing low barrier to entry for many businesses. So, what’s the…
Back To Basics: Own Your Database
An owned database describes any set of data about a customer or customer group that is collected by a business through their own channels.
Are you properly leveraging the power of eCommerce for B2B?
Great for wholesalers, manufacturers, and distributors, eCommerce is a handy resource to manage B2B clients/customers in one central portal on your…
CoBright’s Toowoomba Royal Show
Since building the RASQ website, CoBright has continued to partner with them to ensure the Heritage Bank Toowoomba Royal Show is a success.
What are SPF, DKIM & DMARC Email Authentications?
If you’re at a loss as to what SPF, DKIM or DMARC records are, you wouldn’t be alone. And, whilst we’re not IT experts, Darren Chapman of Pivotal Data…
