The ticketing / booking process
If you don’t have a seamless booking experience, you’re missing out on sales. Audiences expect to be able to easily jump on any device and pre-purchase tickets.
Online ticketing provides more information than traditional ticketing solutions, enabling you to forecast attendance, plan accordingly, and mitigate loss of sales due to non-desirable weather. It’s also an easier way to manage ticket purchases and cash flow.
From EventBrite to Trybooking, there is an assortment of online event ticketing systems to suit your ticketing requirements—for both you, as organisers, and your customers. These portals can be embedded onto your website and shared directly via your EMS and social media.
Ensure this online booking integration is reflected at the event—there’s no point having online ticketing but checking a name off a printed spreadsheet at the gate!
Plus, consider having a dedicated queue for online tickets to encourage pre-sales.
Another benefit of moving to online ticketing is that it enables you to build and/or expand on your own marketing database.
This database can be used for email and SMS marketing efforts to send out information and reminders in the lead up to the event.
After ticket purchase, you can configure an EMS journey thanking the customer for purchasing tickets and providing them with key information in the lead up to the event.
This is handy not only for conveying key updates (e.g. weather), but also to promote your other products, events, opportunities, etc.
Woohoo, your event was a success! What now?
There are still opportunities after your event to get brand engagement and valuable feedback. Continue utilising your database and channels to share post-event information such as results, donation totals, photography, etc.
There are many survey platforms out there to collect attendee feedback (even MailChimp). Receiving feedback can give you useful insights about your event and how you can improve next year.
Review this feedback and your ticket sales, attendee information, refunds, social media, and more to help you make informed decisions for next year.