The Pros and Cons of AI for Business
In today's rapidly evolving digital landscape, artificial intelligence (AI) is making significant strides, particularly in the realm of marketing…
Back To Basics: Own Your Database
An owned database describes any set of data about a customer or customer group that is collected by a business through their own channels.
Are you properly leveraging the power of eCommerce for B2B?
Great for wholesalers, manufacturers, and distributors, eCommerce is a handy resource to manage B2B clients/customers in one central portal on your…
CoBright’s Toowoomba Royal Show
Since building the RASQ website, CoBright has continued to partner with them to ensure the Heritage Bank Toowoomba Royal Show is a success.
What are SPF, DKIM & DMARC Email Authentications?
If you’re at a loss as to what SPF, DKIM or DMARC records are, you wouldn’t be alone. And, whilst we’re not IT experts, Darren Chapman of Pivotal Data…
Set the right goals for your 2024 marketing strategy
It’s that time of the year when we’re (most of us) trying to eat fewer snacks, exercise more, and set some personal goals. Are you taking that same…
Brighter Together—A recap of CoBright’s 2023
With a rebrand, new staff joining the team, winning a Business Excellence Award, and more, it’s safe to say this year has been eventful, so here is a…
AI Photography - Can We Trust AI-Generated Pictures?
With AI tools becoming more sophisticated, it’s easier now for content creators to produce photographic-quality images quickly, breaking down barriers…
The Power of Your Customer Database
A customer database is the backbone of effective marketing strategies, customer engagement, and long-term business success.
