Back To Basics: Own Your Database

An owned database describes any set of data about a customer or customer group that is collected by a business through their own channels.

Are you properly leveraging the power of eCommerce for B2B?

Great for wholesalers, manufacturers, and distributors, eCommerce is a handy resource to manage B2B clients/customers in one central portal on your…

CoBright’s Toowoomba Royal Show

Since building the RASQ website, CoBright has continued to partner with them to ensure the Heritage Bank Toowoomba Royal Show is a success.

Our 2024 CoBright Soiree

Last month, we hosted our annual CoBright Soiree!

What are SPF, DKIM & DMARC Email Authentications?

If you’re at a loss as to what SPF, DKIM or DMARC records are, you wouldn’t be alone. And, whilst we’re not IT experts, Darren Chapman of Pivotal Data…

Set the right goals for your 2024 marketing strategy

It’s that time of the year when we’re (most of us) trying to eat fewer snacks, exercise more, and set some personal goals. Are you taking that same…

Brighter Together—A recap of CoBright’s 2023

With a rebrand, new staff joining the team, winning a Business Excellence Award, and more, it’s safe to say this year has been eventful, so here is a…

AI Photography - Can We Trust AI-Generated Pictures?

With AI tools becoming more sophisticated, it’s easier now for content creators to produce photographic-quality images quickly, breaking down barriers…

The Power of Your Customer Database

A customer database is the backbone of effective marketing strategies, customer engagement, and long-term business success.

How Domain Names Impact SEO

To test the impact of domain names on Search Engine Optimisation (SEO), we created a whole new website, 'Web Design Toowoomba'. Here's what we…

Canva vs Graphic Designer

Working in a creative industry like marketing, I thought I was given an easy assignment when I was challenged to create a flyer using Canva to see how…

CoBright Wins at Business Excellence Awards

This month, we were announced as the winners of the largest category of the 2023 Focus HR Business Excellence Awards.