CoBright’s Zoho Partnership Brings New CRM Options For Local Businesses
Our new partnership with multinational tech company Zoho brings new possibilities with access to their innovative customer relationship management platform.
We became partners with Zoho last month, allowing us to provide strategy and implementation of their esteemed CRM and other apps.
So, what is a CRM?
A customer relationship management or CRM system allows businesses to streamline and automate their customer-facing processes, including improved lead acquisition, better data organisation, enhanced communications, and more.
Why did we choose to partner with Zoho?
Zoho’s cloud-based CRM can be easily customised to meet the specific needs of any business type, from start-ups to large enterprises over a host of industries to increase their sales, marketing, and customer support efforts.
With their powerful cloud-based CRM, Zoho has an extensive suite of integrated modules better suited for small to medium-sized businesses to easily generate leads and develop a database.
CoBright Director Brendan McDonald says as marketers, the most powerful tool that is used in any marketing efforts is a database, whether that be customers, members, or subscribers.
“It’s common for businesses to either have a rudimentary database compiled from their account services or to not have one at all,” he says.
“CRMs can automate the process of generating a database, giving businesses more opportunities with their marketing.
“Zoho’s platform is a good fit budget and feature-wise for our clients which is why we partnered with Zoho.”
A good fit for small to medium businesses
There are a host of CRMs out there, and it’s a case of finding the right one for your enterprise can be a mind-boggling task.
Zoho’s CRM is an easy platform to configure while also having an economical cost to onboard the system, which is used by more than 150,000 businesses around the world.
“We have found that Zoho’s CRM is the perfect choice for small to medium-sized businesses looking to expand their capabilities with greater control over their marketing and sales efforts.”
Contact CoBright to find out how Zoho can assist your business.Contact Us
