For more than 20 years, Gareth has been pushing his creativity and technical knowledge to new horizons designing and developing websites.
The adage “you’re only as good as your last job” is a personal reminder for our Designer & Web Developer Gareth Mason to continue developing his skills in his role, exploring new concepts and possibilities building websites.
With more than 20 years of experience creating websites, Gareth has seen web development transition from basic pages of information with no art direction to websites that provide a comprehensive experience by incorporating directional design, animation, user interaction and more.
Realising that arts and media were transitioning to a digital space, Gareth completed his studies in web design and development in 1999 (fun fact: 1999 was the year PayPal’s website was launched). Since graduating, Gareth has continued to expand on his skillset as a web developer, creating new designs unique to the job at hand.
“My first commercial website project was for a local agricultural business around 2002 as a freelancer. Back then, there weren’t a lot of jobs for website design and development as a lot of the work was locked up by the IT industry. Art direction for the web was unheard of in those days,” he says.
Since his first project, Gareth has gone on to build websites in every sector ranging from eCommerce stores, booking platforms, membership websites and more.
“Whenever I build a website, I always fall back to one of the principles of design which is form follows function,” he says.
“I think this principle is often overlooked as a fundamental in web design. There are graphic designers who make websites that look nice but fail to live up to the potential of its functions, and IT professionals that will build a functional website that lacks the creativity to reflect a client’s brand. Whereas, my training was in that space between design and development, combining both elements.
Ever since I was a child, I have been interested in the concept of how ideas are turned into reality which led me to studying visual arts, design, film and production which can all be incorporated into web development.”