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New Year, New Goal: Auditing Your Website

By Ella Paine

Content Specialist

January 2025

Before 2025 shifts gears and the To Do list starts filling up, why not give your website a thorough audit? Read our latest blog to learn more.

 

 

It’s that time of year again! A full year is ahead of you and the team…so what’s the gameplan? If you’re wondering where to start, we have a recommendation – and it doesn’t require reinventing the wheel (cue deep sighs of relief). You’ve invested plenty of time and money into your existing digital infrastructure. It’s important to make sure it’s still getting the results you want. We’ve created a guide to get started, and highlight where CoBright can help.

project concept with white rocket flying up with dotted trajectory above light growth graph on blue background

What’s a Website Audit?

No need to worry, this won’t involve accountants or complicated spreadsheets. 

Your website may be the first impression clients form of your business. It’s a lot easier to investigate online than, you know, make a phone call. With this in mind, when was the last time you sat down and scrolled your own site? 

A website audit is a simple yet powerful tool to evaluate the performance and relevance of your site. Information currency, visual quality, and functional elements are all things to include in your audit. This process helps ensure your website is acting as an effective representative of your brand and services.

 

 

Save Time, Add Value

Auditing your website’s structure, design, and features is a valuable way to keep your marketing budget in check. Regular content updates mean your site stays user-friendly, meets current standards, and aligns with your clients’ expectations. 

More complex metrics like user traffic, SEO rankings, and individual page performance also shine a light on what you can improve. Establishing how your website supports your business goals can also be achieved with periodic audits. 

Maintaining a functional site doesn’t have to cost an arm and a leg. A couple of hours each month or quarter (depending on your individual business needs), can assess how your site measures up to the business image you’re aiming to project.

Portfolio mockups

Keep Things Fresh

A lot can change in a year (or any given period of time!), so it’s important to check that your website has stayed up to date with each development. Here are the main offenders when it comes to going out of style online:

  • Product Catalogues – no longer stock a certain item? Expanded your collection? Forgot you even offered that particular service? Auditing your catalogue helps streamline your sales funnel, ensuring that customers get what they want, just as it’s offered by your site.
  • Staff Profiles – Have they been promoted? Moved on to a new venture? Completed new programs to improve their skillset? Providing current information about your team helps build trust with your customers and shows that they are valued by the business.
  • Links and forms – There’s nothing like a broken button or 404 error page to instantly lose all someone’s interest in your brand. Maintaining these features of your website is a small detail that can have a big impact on the overall user experience. 
  • Contact details – Have you moved to a new office? Changed your opening hours? Got a new number? It’s crucial that these changes make it to your online platform. It’s one of the basics you can tick off easily in an audit process.

Up-to-date information and functional elements both factor into the professional standards associated with your business. Competitors, customers, and your own team will all notice if something’s not right – regular audits can help you catch small flaws before they become a larger issue.

 

Provide A Portfolio

Case studies are one of the most effective ways to showcase your work. Site visitors can see proof of your work, hear from satisfied customers or clients, and get a feel for what you bring to the table. 

As you continue to grow, your website can reflect this through new and relevant case studies. Your service offering or capabilities may change as time passes, and you may wish to shift your focus as a company.

Auditing what case studies are live, and how they reflect your business online, can directly influence new clients by demonstrating the real world value of your work or products. 

(And, it’s a great way to boost your SEO!)

designer drawing website development wireframe

A Picture = 1000 Words

Visuals are the first thing visitors notice. Is your website complemented by high-quality, relevant design elements, imagery and videography? 

Representing your brand with the right visuals has a big impact on how customers perceive your business. If that’s a job you’ve been putting off for a while, perhaps it’s time to consider a new selection of images, or a fresh colour scheme?

Your site’s appeal to users may benefit from a new gallery, and without an audit you might not notice the dust gathering on certain images. Keeping a brand current with thoughtfully chosen visuals is an important part of any cohesive marketing strategy.

 

 

Need a Second Opinion?

At this point, you may be realising that an audit is a handy place to start. It’s not, however, a wand to wave and instantly sort out every tiny detail of your website. That’s our job. 

We’re not selling magic beans – but we can offer you the very real and authentic services of our marketing and website team.

Maybe you’ve already completed an audit and found some things to tweak? Or perhaps you got stuck on the home page? No matter what state your site is in – let’s put our heads together and find a solution.

Auditing your website involves more than meets the eye. There’s a lot of moving parts and behind-the-scenes aspects to maintain – and that’s where we can assist. CoBright offers a specialised service to ensure your site can perform at its best.

CoBright is positioned to become your trusted partner in developing a holistic marketing strategy for your business. This means real results, designed to support both day-to-day operation and fixed business goals. If you’re looking to achieve meaningful growth this year, we’re here to help you make it happen.

Want to make 2025 your best year yet?

Our team is ready to partner with you for real and rewarding marketing results.

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