With Google Shopping, you can promote your online and local inventory, boost traffic to your website or local shop, and find better-qualified leads.
Let’s explore what Google Shopping ads are and how you can use them:
Google Shopping ads appear at the top of search results when you search for a product or in the ‘Shopping’ tab under the search bar. They also appear across the Google Display Network such as Youtube and other 3rd party sites.
Shopping ads consist of a product photo, title, price, shop name and more.
Unlike other Google Ads that use keywords, Shopping ads use the product data to decide how and where to show your ads. Google uses this data to match users’ searches to your ads and ensure you are promoting your most relevant products.
Google has also recently introduced Performance Max Shopping ads, which leverage AI to find more customers and reach campaign goals by analysing campaign inputs, such as your budget and your product feed, and optimising accordingly.
Online shoppers buy what they want, when they want, from whatever retailer provides the best experience in that moment.
For your ads to do well on Google Shopping, you need to be confident that your product stacks up against your competitors.
You have likely heard of the 4P’s of marketing: product, place, price, and promotion. All of them are equally important in making your campaign a success. Shopping ads place your product right next to others so if your price, for example, is less competitive than others it will likely reflect in your campaign results.
However, if you get this right, you can achieve great results with Google Shopping.
As Certified Google Partners, we’re accredited to set up and manage your Google Ads cost-effectively, whilst measuring conversions to suit your business objectives.
