Who
Body Toowoomba
Where
Toowoomba, QLD
What
A safe space for clients to reclaim their confidence through paramedical tattooing, laser services, scalp micro pigmentation, cosmetic artistry and brow services.
Specifications
Opening their doors in January 2023, Body Toowoomba needed a website to integrate their existing Square booking system. The site also had to convey a safe and welcoming environment for clients seeking their specialised services, while maintaining a gender-neutral and non-clinical appearance.
The Challenge
With Body Toowoomba’s clientele in mind, we needed to build a website that honoured breast cancer survivors, gender-affirmative clients, and anyone seeking to reclaim their confidence through their specialised services.
Their existing Square booking system needed to be seamlessly embedded into the new site, with carefully curated content that reflects inclusivity and warmth. Keywords for SEO were also essential to ensure the site reaches those who need it most.
Our content writer and website designer needed to work together to find the perfect balance, that embodied Body Toowoomba’s values while providing a smooth and inviting user experience.
The Solution
At CoBright, we were the ideal choice for bringing Body Toowoomba’s website to life with our comprehensive package that includes both a custom template and tailored content. Our design team crafted a unique design that defied stereotypes, and our content team developed keyword-rich, nuanced language to meet the client’s brief.
We conducted thorough research to understand what users were searching for, ensuring each service had its dedicated page to enhance SEO value.
Rather than reinventing the wheel, we directly embedded Body Toowoomba’s existing Square booking system into the site. This integration ensured a seamless booking and payment process, aligning with their current system. To streamline the user experience, we integrated "book now" widgets throughout the site, making it easy for customers to book consultations or services.
The Outcome
CoBright collaborated with Body Toowoomba to bring their dream website to life, which includes:
A calming and welcoming design that features custom content that creates a soothing atmosphere and avoids conventional stereotypes.
SEO-optimised content includes dedicated pages for each service, enhancing search engine visibility.
The integrated Square booking system provides a seamless experience for booking appointments.
The site is ready for advertising in the future, with capabilities for targeted Google Ads campaigns for each service.
Ready for a CoBright site?
