Who
Trimble Agriculture
Where
Westminster, Colorado, USA
What
Trimble is the world leading provider of brand agnostic precision ag equipment.
Specifications
Trimble came to CoBright looking for an Australian agency to carry out its marketing efforts in Australia and New Zealand.
The CoBright team is wonderful to work with and has done an amazing job taking the initiative and running with all projects no matter the size.
The team has done a wonderful job of accommodating all time zones to meet the needs of our global team and has done a wonderful job seamlessly integrating with the team and becoming an extension of our marketing team.
Morgan McNally, Trimble, Regional Marketing Specialist
The Challenge
Trimble Agriculture were looking for an agency to localise their global campaigns and work with their Australian and New Zealand dealers and customers to generate local content.
Requiring an agency with a deep understanding of their product, services, agriculture, and the Australian media landscape, Trimble needed a marketing partner they could trust to advise, strategise, and implement their global campaigns to a market far away from their home audience in Colorado.
The Solution
Having an ongoing relationship with their largest Australian Trimble distributor, Vantage BMS, CoBright was referred to Trimble for their marketing efforts.
This, paired with CoBright’s strong understanding of the Trimble product portfolio, the local media landscape, and agricultural marketing, made us the obvious choice to become Trimble’s AU & NZ marketing division.
The Outcome
CoBright now conducts Trimble’s Original Equipment Manufacturer (OEM) marketing across Australia and New Zealand, implementing a range of national campaigns utilising both digital and traditional media to tell Trimble’s story, including:
- Digital Marketing & Google Ads
- Social Media Management
- Graphic Design
- Video Curation & Editing
- Event Merchandising
- Traditional Advertising
- Media Management & PR
By engaging with Trimble’s Australian reps and dealers to generate relevant, local social media content, CoBright is able to promote the Trimble brand to the right audiences while boosting audience engagement and nurturing customer relationships.
CoBright also liaises with agricultural publications across Australia and New Zealand, developing suitable print ads to promote Trimble’s new products and driving traffic to the relevant web pages.
By using conversion tracking techniques, including trackable QR codes on print ads, web traffic reports, and Google Ads conversion tracking, CoBright can provide lead conversion data to Trimble, enabling them to understand the return on investment for their advertising spend.
Other efforts CoBright took to raise Trimble’s brand awareness including sourcing merchandise for various events including the 2022 Australian Cotton Conference.
Ready to partner with CoBright to make your business brighter, together?
