Expertise
In-House
An in-house marketing team is 100% focused on your business and knows the ins and outs of your marketing strategy. By having a deep understanding of your industry, business, solutions, and services, an in-house marketing team becomes an expert in your field.
An in-house team will stay up-to-date with industry trends and news, essential to developing campaigns in real-time. And because they have greater access to Executives and Directors, your marketing team can negotiate budgets and planning strategies as needed.
On the other hand, an in-house team may become stretched across a variety of marketing tasks and responsibilities making it difficult to upskill and train in new marketing technologies and techniques.
As the old saying goes, “jack of all trades, master of none” can ring true for an in-house marketing team. Having a marketing specialist or group trying to create designs, write ads, create engaging content, build websites and more can be difficult for an individual or a small team.
We often see companies on the hunt for a marketing 'unicorn' who can handle every aspect of marketing. But the truth is, if you want it done properly, you need a specialist at each stage.
Content, design, management, reporting, strategy, and execution are all separate stages that require different specialisations. To expect one staffer to cover all of your businesses requirements is like expecting a Sales Rep to handle your IT, Accounting, and Catering.
Agency
A marketing agency is comprised of a team of experts in specific areas of marketing. By working with several clients on a range of marketing campaigns, marketing agencies lead the way in finding new and innovative ways to deliver your message.
When you partner with a marketing agency, you are working with experts who are specifically trained in the most up-to-date industry practices, essential for your business’s success.
For instance, at CoBright, our team comprises of graphic designers, web developers, digital marketers and content specialists who work collaboratively together to deliver purposeful and coordinated marketing material that aligns with your marketing strategy.