Obviously, as part of a team of content specialists and web developers, it’s easy for us to say ‘let the professionals handle it’.
But, what really goes into website content management and updates, and why is it important to ‘do it right’?
Here are some reasons you may want to pass your updates to the pros:
Metadata includes:
Essentially, metadata are HTML tags configured in your web content to provide additional information about a page to search engine, increasing your odds of ranking for relevant searches.
Structured data is also used by search engines, but not for SEO purposes.
Instead, structured data tells search engines specific information to answer specific queries. Google will then use this data to deliver its ‘People Also Ask’ sections, recipes, events, and more.
Structured data includes:
Without getting into design, there are a few written aspects of loading images and videos that will help search engines and screen readers ‘understand’ your media, including:
When search engines crawl your page, they ‘read’ your page headings to identify your content.
Structuring your site with the relevant heading tags enables Google to identify what information is important to which search—hence why your headings need to be keyword-rich.
But if you don’t want your content to read like it’s written for robots, there are a few tricks web designers can do. What are they, you ask? Get the answer!
Finally, one of the most important, yet most overlooked aspects to consider when updating your own content: consistency.
Every website has patterns in the design—and every new page you add needs to be consistent with this style. For a professional, interpreting and matching this existing style is simple. However, DIY website updates often results in various staff loading content based on their own personal taste, not the brand.
Inconsistent websites can result in a confusing user experience and weakened brand. Plus, no one wants their site to look amateur.
You now understand more about the technical requirements that go into ‘good’ website content updates—and we haven’t even touched on UX, design, or time consumption.
At the end of the day, the choice is yours; so, are you going to handle website updates yourself, or trust it to the pros?
