How Google Ad campaigns get smarter over time
One of the strengths of digital marketing is its ability to improve or get “smarter” over time, but how does the Google Ads platform get smarter…
Why you have to switch to Google Analytics 4
In 2019, Google announced a new way to measure integrated app and website data; Google Analytics 4.
Understanding News Values To Make Compelling Content
How can we create appealing content to encourage target audiences to engage with your organisation’s communications and messaging?
AI Content vs Copywriter - Who Is The Better Writer?
By now you’ve probably heard the buzz around ChatGPT, an antificial intelligence (AI) chatbot that uses Machine Learning (ML) to write content based…
