Biological Ag

Toowoomba, Australia

Biological Ag provides pest and pathogen solutions to Australian horticulture growers.

Biological Ag came to CoBright to create a website that showcased its range of products and better supported its e-commerce offering.

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The Challenge

Biological Ag’s existing website was built on a platform that didn’t fully support e-comm and was difficult to maintain, update, and keep an accurate inventory. It was difficult to organise products, resulting in an inefficient site layout and slow loading speeds. The site was also not mobile-responsive.

The new website needed to streamline the e-comm experience and feature content that clearly explained Biological Ag’s niche business and products.

The Solution

As a licensed Shopify Partner, CoBright built Biological Ag’s new website on the Shopify platform to streamline the user experience. We added product features to make the site easier to navigate. 

Our Developers also integrated the Australia Post app to enable real-time shipping cost calculations at checkout.

CoBright developed the site’s content to clearly feature Biological Ag’s experience and solutions to its niche audience. The site includes case studies to highlight their success and what they do.

The Outcome

Biological Ag now has a purpose-built e-commerce store to support their business. The site is now easy to update and streamlines the ordering process, both for customers and Biological Ag.

The site is easily expandable to grow alongside Biological Ag’s business.

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