Bourgault Australia


Creating industry-leading seeding and tillage equipment since 1974, Bourgault has grown to become the market leader for broad-acre seeding equipment across North America, Eastern Europe, and Australia.

Bourgault Australia came to CoBright needing marketing support to communicate to its broad dealer network, tell the brand story, and manage media buying and relationships.

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The Challenge


A wholly owned subsidiary of Bourgault Industries, based in Canada, Bourgault Australia needed local marketing support that could easily streamline communications with its 65 Dealers across Australia and vast media stakeholders and tell the brand’s story.

Bourgault Australia needed a marketing partner who knew and understood Australian ag, the media landscape, and could easily build relationships with key stakeholders.

The Solution


CoBright’s experience in ag and ability to speak the language made us the easy choice.

Our strong understanding of precision ag, the local ag media landscape, and agricultural marketing enables CoBright to be Bourgault Australia’s marketing partner—managing everything an in-house marketing team would handle, including:

  • Social media

  • Print ads

  • Customer stories

  • Website updates

  • Graphic design

  • Email marketing

  • Marketing strategy

  • Media spend and budgets

  • Merchandise and field days

  • Stakeholder management

The Outcome


Bourgault Australia now relies on CoBright to handle its marketing to ensure it looks like the premium brand it is.

Our strong relationship with Bourgault Australia, media, and other stakeholders enables us to seamlessly become an extension of their business so Bourgault can continue doing what it does best—providing industry-leading drills and tillage implements since 1974.

Learn more about our Ag Marketing ability.


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