Who
Commercial Accounting Co.
Where
Toowoomba, Australia
What
Commercial Accounting Co. provides tailored, customisable bookkeeping and accounting solutions to small and medium sized businesses across a range of industries.
Specifications
Commercial Accounting Co. partnered with CoBright to build a new website that captured their capabilities, showcased their experience within the field and communicated the full suite of services available to clients.
The Challenge
Commercial Accounting Co. (CACo) came to CoBright in search of fresh branding, a new logo and a website that communicated more clearly with its target audience.
With a focus on business accounting, CACo’s website needed more detailed information, stronger SEO for ranking, and an inviting design that conveyed expertise and reliability to potential clients.
CACo were offering a valuable array of services, however their current site didn’t reflect this effectively and required a strategic overhaul to solve the problem.
The Solution
CoBright’s team partnered with CACo to develop a cohesive, inviting site layout which complemented the content and business image.
Our graphic designers began with developing an array of brand collateral, including: brand guide, capability statement and business cards. This guided the following design of the website, now with a clear vision, colour palette and theme to follow.
Our content specialists created team profiles for CACo that highlighted each member’s capabilities and niche of experience.
CoBright also modified the primary domain name of the website to ‘bookkeepingtoowoomba’, so that CACo retained their name but became more searchable based on keywords for the industry.
The Outcome
CACo now has a fresh brand image, accompanying assets, and a website that reflects the value their team has to offer clients.
With a dedicated landing page for each service, users can now learn more specifically about what CACo offers, alongside the profiles of their team members and respective niche.
To help potential clients better understand how bookkeeping/accounting will function for their own business, the website now offers a page detailing who CACo works for, and a catalogue for case studies of past work.
Additionally, there is now a detailed enquiry form to help users better express their need when contacting CACo. This timesaving detail is small but valuable when commencing discussions around what kind of work CACo is required to complete.
This web build has enabled CACo to step into a new light with their brand, while retaining the quality and expertise of their existing business.
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