Who
Western Trainers
Where
Lockyer Valley & Sunshine Coast, Australia
What
Western Trainers provides accredited training and courses for a variety of machinery and equipment, including forklifts, skid steers, excavators, and more, to help individuals obtain licences and enhance their skill set.
Specifications
Western Trainers aimed to boost their online presence and increase enrollments for their forklift licence training programs across Australia. Partnering with CoBright, they wanted to expand their reach using targeted domain names and mini-sites and implement an integrated student management system to streamline operations.
The Challenge
The overhaul of the Western Trainers site needed to focus on enhancing SEO and optimising the website to rank highly for keywords like “forklift licence” and related terms to improve reach across Australia.
Key goals included improving user experience with a seamless booking process, developing localised content to cater to specific regions and boost local search rankings, and implementing a robust management system to handle bookings, communications, and compliance.
The Solution
The strategy focused on SEO and domain optimisation. We identified “forklift licence” as a high-traffic keyword and targeted additional relevant keywords. Western Trainers purchased domains incorporating these keywords and created a Sunshine Coast-specific mini-site branching off the main site.
This approach aimed to extend their reach across Australia. Our content writers developed high-quality, location-specific content, including landing pages and customer testimonials to enhance visibility and engagement.
We also partnered with a specialised Student Management System provider to integrate a system that manages student communications, records, and attainments, generates certificates, and ensures compliance with ATO regulations.
The Outcome
A modular site was designed for easy replication and customisation of future location-specific mini-sites. The website is SEO-friendly, featuring optimised meta descriptions and headers.
Additionally, the new Student Management System simplifies the user experience, is more cost-effective, eliminates manual handling of student registrations, automates certificate generation, ensures compliance for RTOs, reduces administrative time for the Western Trainers team, and saves money on online registrations.
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