Who
MIS Insurance
Where
Queensland, Australia
What
Since 1996, MIS Insurance Brokers has provided rural & commercial insurance for rural Queensland, supporting businesses & landlords in compliance and protection of their assets.
Specifications
MIS Insurance came to CoBright looking for a website upgrade. Their business had adapted with changing technology and the website needed to reflect this growth. Visual and content aspects of the website required a new take to better support clients in understanding MIS services.
The Challenge
MIS Insurance connected with CoBright to upgrade their website after realising that their services were not being communicated clearly to potential clients. Based in Toowoomba and serving a vast area within south and west Queensland, MIS needed an accessible and informative site to help users identify their needs and that MIS is the right broker for them.
With a focus on rural businesses and landlords, MIS required content that resonated with these demographics. The website would have to demonstrate their proven experience in working with regional Australians to navigate the complexities of insurance.
The team at MIS were experienced service providers with a clear niche in their industry, but they needed a stronger digital presence to communicate with their target audience.
The Solution
CoBright’s content specialists got to work, creating a professional and reliable tone for the list of services, business background and MIS team profiles. The content clearly explained what MIS Insurance could do for prospective clients while keeping it digestible within a digital format.
Our graphic designers used this content to guide their site layout, developing a clean, neutral layout that supported the professional image and visual consistency of the brand.
CoBright also optimised the site’s searchability by implementing stronger SEO, making it easier for rural Australians searching for insurance brokers to find a business servicing their region.
The combined forces of tailored content, SEO optimisation and custom design allowed MIS to remain recognisable to their existing network, with the added authority of a modern and up-to-date online presence.
The Outcome
MIS is now equipped with a thoughtfully constructed and easily modified single-page website, reflecting their experience, reach and commitment to their clients.
Visually, CoBright’s design has transformed the image of MIS Insurance to a contemporary provider with up-to-date resources and systems.
Partnering with CoBright helped MIS Insurance achieve their goal of updating their website, effectively reaching more clients and showcasing their established reputation as trusted insurance brokers for rural and regional Queenslanders.
Ready for a CoBright site?
