Who
Obadare Group
Where
Australia-wide and international
What
Obadare is a Toowoomba based manufacturing and engineering business with a focus on the oil, gas and infrastructure industry. They are Australia's only API 4F drilling supplier and one of the leading engineering, heavy fabrication and inspection companies.
Specifications
Obadare’s existing website needed a refresh to better support its sales strategy and communicate its specialist capabilities.
The Challenge
Obadare understood their existing website needed a refresh to align with their sales strategy and communicate their specialist capabilities. CoBright needed to create a website that would:
Clearly define Obadare’s Unique Value Proposition (UVP)
Complement their high value tender and grant applications
Reflect company capabilities and facilities
Appeal to defined target markets
Provide a clear user journey
Generate leads
Considering a large percentage of clients are interstate, the website needed to allow for virtual visits showcasing the full scope of their products and service offering.
The Solution
Beginning this project with a brand strategy workshop helped us to conceptualise the look and feel of Obadare’s ideal website and engaged their team in the process from the beginning.
We then created a digital touchpoint that would better support their sales strategy and communicate their specialist capabilities. This project involved a number of deliverables from our team:
Web user and mobile experience audit
Custom website with accompanying, brand-tailored content strategy
Integration of 3D walkthrough
and interactive infographics
The star feature of the finished product was a 3D facility walk-through, designed to demonstrate the quality of facilities and processes onsite
This enabled Obadare to gain their clients’ trust (many of whom are interstate and internationally based) and prove that this company has the infrastructure and wherewithal to handle complex projects.
The Outcome
With professionally curated content, project examples, key personnel profiles and interactive infographics, the Obadare website now clearly reflects their specialist capabilities. Key outcomes from the CoBright partnership include:
Increase brand recognition and industry cut-through
New markets now accessible through online presence
Created confidence and direction for future business growth
Website has become integral in support of tender and grant applications
Obadare Group has utilised their new website to move into the growth stage of the business cycle.
The virtual 3D tour is regularly used by Obadare in client presentations to remotely showcase the facility to potential clients.
Obadare has told us that their new website has been integral to their success in recent tender and grant wins. This has included a $2M Federal Government Accelerated Commercialisation Program grant for the commercialisation of their new production drill rigs.
“CoBright’s team took the initiative to conduct the appropriate research before every meeting with us. Their team grew to understand our company and industry background which made content delivery easier driving the project forward.”
– Stephen Weier, Operations Manager
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