Plant & Pick Spares
Western Downs, Queensland
Plant & Pick Spares is a family-owned company that provides growers with high-quality aftermarket machine parts, wraps, lubricants and more, which are all trialled and tested for Australian conditions.
CoBright collaborated with Plant & Pick Spares to develop an e-commerce website that showcased their product range while also providing an online platform for customers to receive quotes.
Plant & Pick Spares understood their website was built on a platform that didn’t have a product catalogue capability, requiring users to download a product sheet and manually email it back which was a cumbersome process.
The new website needed a streamlined e-commerce experience while also highlighting Plant & Pick Spares’ expertise in cotton farming and machinery.
As a licensed Shopify Partner, CoBright worked with Plant & Pick Spares to design and develop a custom-designed Shopify website to enhance the user experience.
CoBright’s Developers incorporated a cart-to-quote function where users could select the items they’re after for Plant & Pick Spares to provide a competitive quote.
To highlight Plant & Pick Spares’ history within cotton farming and the industry, CoBright’s Copywriter compiled their photography, content and video files to showcase their expertise.
With their new e-commerce platform, Plant & Pick Spares’ website now has an enhanced user experience with a streamlined online ordering process. The cart-to-quote function allows Plant & Pick Spares to be competitive with their quotes without having to update their website’s product catalogue.
Plant & Pick Spares now has a website that celebrates the history of three generations of cotton farming as well as their involvement in the cotton industry.