Who
RAFF Group
Where
Pittsworth, Millmerran & Clifton
What
Providing Pittsworth, Millmerran & Clifton communities with leading hardware, rural & cropping solutions from its Mitre 10, Home Hardware, CRT & STIHL stores.
Specifications
A rural family business since 1996, with three locations across the Darling Downs region, RAFF Group came to CoBright to hand over the reins on their Managed Marketing so owners Rob & Annabelle Raff can focus on the other important components of the three businesses
The Challenge
With three locations to manage, Rob & Annabelle Raff felt it was time to up their marketing game. RAFF Group were spending money on marketing but were unsure how to measure if it was worth the investment.
With their extensive range of brands & suppliers to satisfy, they knew that marketing for the stores played a pivotal role. They reached out to CoBright after hearing about our ag marketing reputation and knew that they could hand over full control of Managed Marketing to our experienced team.
The Solution
We gained a deeper understanding of the suppliers by building a relationship with the three location store managers, STIHL, Mitre 10, CRT & Home Hardware.
CoBright was the apparent choice with our clear understanding of the brands and our experienced ag marketing team, that could lift their brands to a new level.
The Outcome
RAFF Group found a marketing partner with CoBright that could fulfil the last piece of the puzzle. Our Managed Marketing strategies continue to scale up their business and give RAFF Group the confidence that the job is being done.
We have enhanced RAFF Group’s marketing through the following:
- Social Media Management
- Media Management
- Graphic Design
- Tracking has been established to demonstrate healthier decisions and measurements to refine marketing efforts.
With the worry of marketing out of the way, Rob & Annabelle Raff now find time to enjoy their love of the country and cattle.
Learn more about our Ag Marketing ability.
