Who
RAFF Group
Where
Pittsworth, Millmerran & Clifton
What
Providing Pittsworth, Millmerran & Clifton communities with leading hardware, rural & cropping solutions from its Mitre 10, Home Hardware, CRT & STIHL stores.
Specifications
A rural family business since 1996, with three locations across the Darling Downs region, RAFF Group came to CoBright to hand over the reins on their Managed Marketing and the redesign of their Website, so owners Rob & Annabelle Raff can focus on the other important components of the three businesses.
The Challenge
Marketing: With three locations to manage, Rob & Annabelle Raff felt it was time to up their marketing game. RAFF Group was spending money on marketing but was unsure how to measure its value for their business.
With an extensive range of brands & suppliers to satisfy, they knew marketing played a pivotal role for their stores. They reached out to CoBright after hearing about our ag marketing reputation, trusting that our experienced team could take the reins on Managed Marketing.
Website: RAFF Group knew that their existing website wasn’t up to scratch; requiring an overhaul to better represent their locations, capabilities, and product range.
A high priority was to represent their major suppliers (STIHL, Mitre 10, CRT & Home Hardware), without overshadowing RAFF Group’s own brand. The existing content also required some tweaking to better rank for SEO on search engines.
CoBright needed to create a functional website that helped RAFF Group’s customers to find where, what and how to get in touch with each store.
The Solution
Marketing: We gained a deeper understanding of the suppliers by building a relationship with the three location store managers, STIHL, Mitre 10, CRT & Home Hardware.
CoBright was the apparent choice with our clear understanding of the brands and our experienced ag marketing team, that could lift their brands to a new level.
Website: CoBright got to work on an SEO-optimised, custom design that made it easier to contact the business and navigate through the site itself.
We created standalone pages for each RAFF Group store, listing out the specific location, opening hours, and services offered by each one.
Other additions included sections for job listings, events, news and a community landing page, which streamlines the application process for RAFF Group’s support of events/campaigns.
The Outcome
Marketing: RAFF Group found a marketing partner with CoBright that could fulfil the last piece of the puzzle.
We have enhanced RAFF Group’s marketing through the following:
- Social Media Management
- Media Management
- Email Marketing
- Graphic Design
- Tracking, A/B Testing, and Reporting
Our Managed Marketing strategies continue to scale up their business and give RAFF Group the confidence that the job is being done.
Website: RAFF Group are now the proud owners of a pristine website that is functional, visually appealing and has simplified the customer journey.
CoBright incorporated a brand section that clearly lists all the major suppliers (STIHL, Mitre 10, CRT, Home Hardware) of the business. Another stand-out feature is the live banner that links customers through to the latest RAFF catalogue.
Users can easily find what they are looking for with current information and contact the relevant location.
With the marketing and website placed in safe hands, CoBright has supported Rob & Annabelle Raff to spend more time with their other passions - country and cattle.
Learn more about our Ag Marketing and Website services.
