Who
Booroomooka Angus
Where
Bingara, NSW
What
One of the oldest Angus cattle studs in Australia and known for its annual bull sale, Booroomooka Angus was established in 1926 by Gordon Munro and since then has produced cattle with quality, hardy, fertile and functional genetics.
Specifications
Booroomooka Angus’ website needed simplification and reworking to effectively highlight the unique qualities of the Booroomooka bull. The redesigned site needed to showcase its rich history, breeding values, and key attributes to establish them as a leader in the agricultural industry..
The Challenge
As one of the oldest and most successful Angus studs in Australia, Booroomooka Angus required a website that streamlined their current information, making it more user-friendly while showcasing the stud's extensive history. This included a comprehensive timeline presenting their century-old legacy.
The site needed to focus on superior genetics and their longstanding success needed to be highlighted to distinguish them from competitors. Customers nationwide needed to understand the value a Booroomooka Bull could bring to their herd.
The Solution
The CoBright team approached the website with a mix of ag and e-commerce mindsets—ensuring the information that producers would be interested in was at the forefront.
The history of Booroomooka was laid out in a timeline, with key events having their in-depth articles so users can learn more.
CoBright designed filterable bull profiles to display the attributes and status of each bull in Booroomookas Stud. These profiles provide users with an easily navigated selection experience for bulls that match their herd needs.
The Outcome
Booroomooka’s new website reflects both their prestigious history and the premium genetics of their bulls while providing a smooth user experience.
The sleek timeline, in-depth descriptions of key events, and easy-to-navigate sales catalogue enable Booroomooka’s audience to feel confident that they are dealing with the industry leaders in Angus Bulls.
Ready for a CoBright site?
