Who
Vantage NSW
Where
Gunnedah, NSW
What
Vantage NSW have established themselves as precision agriculture experts, with a longstanding relationship to Australian growers through the provision of seamlessly integrated farming technology to increase productivity and profitability.
Specifications
CoBright scripted, storyboarded, designed, and animated video advertisements for Vantage NSW’s marketing efforts, additionally developing and executing comprehensive managed marketing services to maintain brand momentum.
The Challenge
Vantage NSW had an existing animated TVC that failed to resonate with Australian audiences. They required a video that felt "local" and sought an agency that truly understood the nuances of Australian agriculture and Vantage’s Unique Value Proposition (UVP).
Having previously worked with Trimble Agriculture and its global Vantage dealer network, CoBright had the nous to strategise, "remake," and improve Vantage NSW’s video presence.
In addition to this digital asset, Vantage NSW required a holistic marketing strategy to better connect with their target audience nationwide, ensuring their message reached farmers across multiple digital and traditional touchpoints.
The Solution
CoBright’s multi-skilled team produced multiple custom animated videos tailored to the Australian landscape. With scripting, professional voiceovers, and storyboarding, our designers brought the project to life.
Significant attention was paid to the animation of characters, vehicles, and landscapes to authentically reflect the challenges farmers face. CoBright also managed the media buy, liaising with major networks like Channel Seven and Channel Nine to air the TVCs.
To support this visually focused asset, our team implemented a managed marketing campaign designed to drive engagement and lead generation:
- Monthly eNewsletters: Fostering loyalty and brand awareness by delivering technical updates and seasonal advice directly to the grower's inbox.
- Content Creation: Developing high-quality case studies and technical articles that bridge the gap between complex precision tech and practical on-farm application
- Progressive Strategy: Crafting targeted annual marketing and communication plans that align with business goals and maintain long-term client relationships.
- Reporting and Analytics: Providing monthly insights into marketing performance to ensure every tactic is driven by objective data.
Leveraging our agribusiness experience, we ensured accurate depictions of NSW crops, machinery, and precision solutions. This was reflected in our marketing approach, with a consistent use of language, messaging, and imagery to optimise resonance with Vantage NSW’s target audience.
The Outcome
CoBright developed 60s and 30s TVCs that spoke directly to the local audience's challenges. These ads aired on major networks throughout New South Wales during high-impact slots, including the 2022 Big Bash League and the 2023 Australian Open. Vantage NSW continues to use these assets as the centerpiece of their website and digital presence.
By integrating a managed marketing strategy, Vantage NSW has empowered their brand to showcase its full capability as a technology partner. Key achievements include:
- Growing Brand Awareness: A consistent, agile marketing approach allows the Vantage NSW team to focus on sales and service while CoBright manages the brand’s voice.
- Customer Stories: Developing high-quality videography and written testimonials that communicate the real-world ROI of investing in Vantage’s product range.
- SEO & Digital Presence: Implementing SEO-optimised content that balances technical precision with farmer-friendly language, appealing to both corporate and owner-operator audiences.
- Higher Engagement: Consistent messaging across email, social, and web has led to stronger inquiries and a more robust sales pipeline.
Confident that a team of specialists is at the helm of their marketing, Vantage NSW can now dedicate more time to supporting their customers in the field. Our work on this project focused on aligning bespoke creative content with a goal-driven marketing plan to support Vantage NSW’s continued growth.
Ready to partner with CoBright to make your business brighter, together?
