Who
Westside Orthodontics
Where
Toowoomba, Australia
What
Based in Toowoomba, Westside Orthodontics provides clients with a suite of services from metal braces to Invisalign. The business prides itself on providing excellent and affordable care for its clients, with free initial consults, payment plans and top-of-the-line techniques and technology to get the best results possible.
Specifications
CoBright partnered with Westside Orthodontics to build a new website showcasing their full range of services, introducing the staff, and facilitating online bookings.
The Challenge
Westside Orthodontics approached CoBright with an existing website that was cluttered and difficult for patients to navigate, affecting both usability and online appointment bookings.
They needed a website that would help support their reputation as a leading orthodontic practice in the Toowoomba region.
CoBright needed to develop a simpler, more user-friendly website to highlight the business’ expertise in orthodontic care, streamline the online booking process, and attract new patients to the practice.
The Solution
Consulting with Westside Orthodontics helped CoBright identify key areas for improvement. The priority for this web build was to make the online booking process simpler for patients and to attract new clients to the practice.
Our design team focused on creating a bright, professional aesthetic including imagery of staff and the practice to help users engage with the business on a human level.
CoBright’s content specialists refined the structure of the website, adding separate pages for different age groups, a gallery of patient results, services and a blog for the business to update over time.
The Outcome
Westside Orthodontics now owns a simple, effective and appealing website that helps its patients connect with the business and understand treatment options.
The new website layout has made it easier for potential and existing patients to navigate and provides clear guidance to book appointments.
CoBright’s easily modifiable design means that Westside Orthodontics can update its site as staff, services and other changes over time. This flexibility means the website will support business growth in the future.
Westside Orthodontics has achieved its goals of creating a professional, easy-to-use website that clearly communicates its capabilities and service menu.
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