Who
Vantage NSW
Where
Gunnedah, NSW
What
Agribusiness
Specifications
CoBright scripted, storyboarded, designed and animated video advertisements for Vantage NSW’s marketing efforts.
The Challenge
Vantage NSW had an existing animated TVC which didn’t resonate with Australian audiences. They needed a video that appealed to local farmers and were looking for an agency that understood agriculture and Vantage NSW’s UVP.
Having previously worked with Trimble Agriculture and its Vantage dealer network, CoBright was the perfect fit to strategise, generate, ‘remake’ and improve Vantage NSW’s video advertisement.
The Solution
CoBright’s multi-skilled team produced multiple animated videos for Vantage NSW.
After writing the video script and getting it voiced, developing the storyboard, and designing the video’s look, CoBright’s designers brought the project to life with several custom animations.
A lot of attention was placed into the animation of the characters, vehicles and landscapes to show the difficulties farmers face. With vast experience working with agribusinesses, CoBright created accurate depictions of NSW crops, challenges, machinery and precision solutions.
CoBright also liaised with major television networks such as Channel Seven and Channel Nine to air the TVC.
The Outcome
CoBright developed a 60s and 30s TVC for Vantage NSW to use that spoke to their local audience’s challenges and highlighted Vantage NSW’s unique value in the agricultural industry.
Vantage NSW ran CoBright’s television ad on the major television networks throughout New South Wales, airing the video during the 2022 Big Bash League and the 2023 Australian Open.
Vantage NSW continue to use the video across their marketing strategy, including its website homepage.
Ready to partner with CoBright to make your business brighter, together?
