Who
AgEtal
Where
Toowoomba, Queensland
What
AgEtal is an independent agricultural testing company that offers technical support and laboratory services to the seed and grain industries across Australia.
Specifications
AgEtal's previous website had extensive content on technical processes, data, research, and services, but it was not well-formatted for user experience.
The Challenge
AgEtal's previous website contained extensive content on technical processes, data, research, and services, but it wasn't optimally formatted for users.
Growers needing to have their seed or grain tested had to download and print a request form PDF to send with their samples.
AgEtal aimed to simplify this process to make it easier for growers to use their services.
The Solution
When redesigning the website, it was important for AgEtal to retain the extensive information from the previous site.
To achieve this, the CoBright team used web elements such as callouts, tooltips, and tabs to organise the content in a more user-friendly format.
CoBright developed an online request form for AgEtal’s new website. Now, instead of downloading and printing a PDF, growers can fill out the form online and then post or deliver their sample to AgEtal.
This change streamlines the process for requesting analysis.
The Outcome
AgEtal’s new website features a modernised design that retains all the information from the previous site in an accessible format, making navigation easy for users.
The new online request form has streamlined the submission process and increased the turnaround time for test results.
By collaborating closely with AgEtal and understanding their business, CoBright successfully created a website with a fresh look while preserving essential content.
Ready to partner with CoBright to make your business brighter, together?
