Who
Dorset GM ANZ
Where
Australia
What
Dorset GM ANZ provides specialised drying solutions for commercial and agricultural businesses, tailoring each system to meet the unique needs of their client’s operations.
Specifications
Alvan Blanch returned to CoBright after we successfully completed their web build. Their newly acquired business, Dorset GM ANZ, required a website.
Using the same basic template, we designed a standalone landing page website for customers seeking drying products and solutions.
The Challenge
Dorset GM ANZ, now under the management of a previous CoBright client, Alvan Blanch, was impressed with our work on their main site and reached out to us again for a simpler digital solution for their new business.
In the process of launching a new range of biomass dryers with customisable functions tailored to suit different customer needs, Dorset GM ANZ reached out to CoBright’s website design team for a single-page website that emulated the style and layout of Alvan Blanch’s existing site.
The Solution
As a returning client, Alvan Blanch partnered with CoBright, trusting us to replicate the success of our first project with them. Customising the Dorset GM ANZ landing page with product information and SEO-optimised content was essential for the final website.
CoBright’s content specialists and graphic designers collaborated to select the most relevant and appealing imagery, key concepts, and themes to best represent Dorset GM ANZ’s offering.
Our use of strategically placed keywords throughout the site ensured the business would be found by potential customers, and reach its target audience. We were able to refer back to the templates and design choices we used for Alvan Blanch’s site, helping us incorporate the key branding elements across both sites.
The Outcome
While a simple landing page might sound like a breeze, our team needed to be selective and precise in choosing which content to include on the site.
CoBright’s web development team delivered a comprehensive solution, creating a single-page digital touchpoint that introduces, explains, and persuades customers of the value of Dorset GM ANZ’s new biomass dryers, all in a single page.
Thanks to their previous website project, Alvan Blanch now owns two dynamic, easily modifiable and brand-aligned sites to help grow their businesses and build relationships with different customer segments.
