Who
Bush Agribusiness
Where
Australia
What
Bush Agribusiness supports pastoral businesses through information and consultation around finance, environment and professional development.
Specifications
Bush Agribusiness needed an updated website with Shopify and event booking integrations. This enables customers to purchase their Top Studs and Australian Beef Report publications, as well as book spots at their Business EDGE workshops.
This website needed to reflect its position as a trusted, market-leading source of information, resources and consultancy services for pastoral businesses across rural and regional Australia.
The Challenge
As an established consultancy, Bush Agribusiness required a website upgrade to support its client resources, consultancy services and business development efforts.
The main challenges for this web build were to restructure the site to enhance user experience while searching for resources and to incorporate a shop function for customers to buy Bush Agribusiness’ Top Studs and Australian Beef Report publications.
The site also needed to incorporate an events booking platform for customers to easily reserve a spot at their Business EDGE workshops held in partnership with Meat and Livestock Australia (MLA).
Bush Agribusiness knew CoBright had the right experience, industry knowledge, and web design skills to enhance its brand image, improve its online experience, and reach more pastoral businesses.
The Solution
CoBright’s content specialists crafted website content that highlighted Bush Agribusiness’ range of consulting services, with standalone pages for each category of information or industry.
The appearance and layout of the new site were reconfigured for an easier user journey and to better reflect the value Bush Agribusiness offers the agricultural industry through its services and resources.
We added an online booking system, Try Booking, to help automate the process for enrolling in their range of events and courses, including Business EDGE workshops to reduce the admin work for their team.
Our web designers also added a Shopify integration, allowing Bush Agribusiness to sell their annual Australian Beef Report and Tops Studs publication online. Online buyers are also provided with hidden resources once they have made their purchase, further streamlining the business model in distributing their resources.
The Outcome
CoBright’s design and content work helped upgrade the website, creating a seamless user experience that effectively showcases Bush Agribusiness’s extensive resources and expertise.
The new site provides Bush Agribusiness with a solid digital foundation with e-commerce and online booking capabilities, allowing more users to access and purchase their publications and enrol in courses.
CoBright also took the time to add team member cards and profiles, adding a human element to the Bush Agribusiness brand. Showcasing each member’s skills and qualifications adds authority to the services offered by the business.
Bush Agribusiness now owns a central hub to anchor their resource library, marketing efforts and client enquiries, elevating their brand and extending their reach across the agricultural sector.
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