Who
CSR Earthworks
Where
QLD & NSW
What
CSR Earthworks are a contracting business that carry out earthworks, excavation and offer machine hire across QLD and NSW.
Specifications
CSR is a busy contract earthmoving business that wet and dry hires out various earthmoving machines. The owner wanted to maximise their return on investment with a website that generated interest, enquiries, and income from hiring out their machinery.
The Challenge
CSR Earthworks is a thriving contract earthmoving and machinery hire business servicing a wide catchment area across Queensland and New South Wales. They connected with CoBright to help increase their online presence and streamline enquiries through a distinctive and user-friendly website.
With a broad range of earthworks services, CSR wanted to ensure their fleet of machinery—particularly their in-demand Hydrema dumpers—was generating revenue when not in use for contracting jobs.
The objective for CoBright was to create a website that not only showcased CSR’s extensive fleet and expertise but also drove hire enquiries, helping them maximise the utilisation of their specialised equipment
The Solution
CoBright implemented a strategic approach to ensure CSR Earthworks’ website was optimised for visibility and hire enquiries. Two key elements were incorporated on the website to help achieve their goal of increased reach and client engagement:
Keyword Optimisation: Besides the industry-related phrases and terms, we researched keywords related to earthwork and earthmoving equipment, including Hydrema dumpers, in Queensland and Northern New South Wales.
Leveraging this fleet of highly sought-after machines, our team crafted targeted content to ensure the CSR Earthworks website ranked well for relevant searches. Within just a month of going live, the site achieved a first-page Google ranking for "Hydrema Dumper Hire."
Location Specific Pages: To leverage regional searches, we created dedicated location pages for Toowoomba, Dalby, Roma, and South West Queensland.
With a broad portfolio under their belt, CSR have the capacity to work in rural and regional areas as well as more urban sites. This targeted approach helps Google associate CSR’s services with key areas they serve, improving local search rankings.
This approach positions CSR Earthworks to attract more hire enquiries and fully utilise their fleet for as many customers as possible.
The Outcome
CoBright delivered a website that not only ranks highly on Google but also visually showcases CSR Earthworks' capabilities. By incorporating high-quality photos and videos into the site’s banners, users can develop a strong grasp of the scale and professionalism of CSR's work.
This approach builds the confidence of potential clients by answering critical questions upfront. It shows the contracting capacity and expertise for a wide range of projects.
Whether it’s a complex bulk earthworks job or a large-scale hire requirement, CoBright’s web build positions CSR Earthworks as a trusted and capable industry leader.
