Toowoomba, Australia

ECT4Health offers a wide range of CPD holidays and educational programs to nurses, students and paramedics.

ECT4Health came to CoBright to design a custom website that streamlined their seminar booking process and payments.

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The Challenge

All of ECT4Health’s seminar and CPD holiday bookings were manually taken over the phone. As a team of only two, this manual process was taking a lot of ECT4Health’s time and lowering productivity.

ECT4Health wanted a new site that simplified the entire course management process, for both them and their customers. It was important to clearly showcase and segment the available courses and also manage payments online.

ECT4Health knew to achieve this, they needed more than a standard, off-the-shelf website template.

The Solution

After an in-depth discovery process, CoBright found that a CS-Cart eCommerce website would provide the functionality that ECT4Health needed.

ECT4Health’s courses are loaded as ‘products’ to enable a high level of filtering and easily manage online payments—benefiting both users and ECT4Health.

CoBright’s copywriters developed the site’s content to comprehensively show ECT4Health’s different offerings and unique value.

The Outcome

ECT4Health now has a custom website that streamlines its administration efforts.

By shifting from manual to automated processes via the website, ECT4Health’s booking process is now simpler and more efficient for both them and their customers.

They can easily update their seminars and content as required to ensure their website grows with them.

ECT4Health’s website now is an effective anchor for their marketing efforts, enabling them to promote their course via social media, email marketing, and more. 


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