Kate’s Place Kindergarten & Early Learning
Kate’s Place is a family-owned early childcare centre that promotes holistic learning for children aged 6 weeks to 5 years.
Kate’s Place came to CoBright looking for a new website that marketed their brand and services.
Being one of Toowoomba’s established childcare centres, Kate’s Place realised they needed a new website that better marketed their service and put them ahead in a more competitive market. The new website needed to anchor Kate’s Place’s digital marketing activities while also showing the experience they provide as a service.
Knowing the website is going to be the first point of contact with parents, CoBright incorporated memorable elements into the new site including: a butterfly animation that follows the mouse cursor, a video banner, giving a feel for what the experience is like in the home page and more.
To drive more traffic from the website, CoBright embedded call-to-action buttons on each of the site’s pages encouraging users to either enrol or request a tour.
Upon visiting Kate’s Place’s new website, users are shown what experience they provide children with the video banner on the home page, giving users a positive first impression.
Incorporating call-to-action buttons on every page, CoBright designed the new site to drive online traffic to contact Kate’s Place for a tour. CoBright’s addition of the interactive butterfly animation gives the new website a memorable element while also reinforcing Kate’s Place’s branding.