Who
Ellis & Sons
Where
Australia wide
What
The Ellis family have been in the textile business since 1913. Specialising in premium industrial products, they have expanded to cater to various sectors. These include agriculture, commerce, and transport businesses across Australia. They offer a selection of large-scale and customisable covers, shade sails, and tarps, all made with outstanding quality.
Specifications
Ellis & Sons approached CoBright with a clear goal in mind: simplifying their product catalogue. Operating multiple brands with an overlap of products, they required a user-friendly platform to distinguish each brand clearly. The site needed to showcase their expertise, and communicate their current product range, with a selection of their standardised product also requiring an e-commerce feature for online customers.
The Challenge
With over a century of experience, Ellis & Sons needed a website that spoke to their 110+ years providing reliable service and excellent products. The updated website had to effectively display their extensive product range, highlighting the customisable elements of their service.
Their previous website was cluttered, difficult to navigate, and didn’t reflect their team’s skill level and dedication. The new site required a streamlined filtering system to make searching for custom designs straightforward and user-friendly.
As they operate across three distinct sectors – commercial, industrial, and agricultural – it was essential for CoBright to create a site that made it simple for customers to locate the right solution.
The Solution
CoBright’s team of content specialists and web designers created a standout digital presence for Ellis & Sons, blending quality content, approachable design, and functional web development for the final result.
To highlight their craftsmanship, we designed a dedicated page showcasing completed projects, emphasising the skill and versatility of the Ellis & Sons team.
To enhance user experience, we implemented an advanced filtering system within the product library. This allowed users to search by industry, brand, or product name.
Our web developers incorporated 'Buy' buttons on selected products to facilitate online purchases, introducing e-commerce capabilities. Now, customers can easily find and purchase products tailored to their specific needs.
We also added prominent call-to-action buttons for requesting quotes, custom designs, or accessing contact forms. Our design team implemented a bold and distinctive color palette with subtle animations to reflect the Ellis & Sons brand identity.
The Outcome
Ellis & Sons collaborated with CoBright to enhance their online presence, working towards a clear vision for the new and improved website. The final product has delivered the following benefits:
User-friendly layout with logical navigation and categories
Organised product catalogue featuring advanced filtering options
E-commerce function for standardised product offerings
Visually striking colour palette complemented by modern design elements
Distinctive ‘ripple effect’ background, inspired by their signature tarp products
Dedicated portfolio to highlight past projects and provide proof of expertise
Partnering with CoBright’s skilled marketing team allowed Ellis & Sons to achieve their goal of creating a strong and impactful online platform. Our tailored solution has given them a structurally sound, accessible platform to build stronger connections with their customers.
"Thank you, the website looks amazing. We are super happy and a massive thank you to you and all your team at CoBright for all your effort."
- Ellis & Sons Group
Looking for a local marketing partner with the skills to support your business?
