Who
Queensland Groundwater Solutions
Where
Queensland & New South Wales, Australia
What
QGWS provides groundwater management services, including drilling, installation, and water infrastructure consultancy to clients across QLD and NSW.
Specifications
Looking to modernise and simplify their branding, QGWS approached CoBright to modernise and simplify their current branding through the development of a comprehensive website and updated company logo.
The Challenge
Queensland Groundwater Solutions (QGWS) came to CoBright with a website that was overwhelming and underperforming. Its content-heavy structure was crowded with inconsistent layouts, mismatched fonts, and unclear visuals. This created confusion for users and made it hard for them to understand the array of services on offer.
From water bore drilling and pump installation to repairs, infrastructure, and camera inspections, crucial services were scattered across multiple pages with superfluous detail, which created obstacles for the user journey.
CoBright was set the task of refreshing QGWS’s online presence in a streamlined, user-friendly manner. The new site needed to display all their services in a comprehensive, eye-catching format.
The brand itself also needed a slight update, in the form of a new logo. This new element would help refine the brand's visual identity, building recognition and customer trust.
The Solution
CoBright worked with QGWS to carry out a full redesign of their website. The objective was to better reflect the company's professional standing and streamline user experience, while clearly displaying the business’s wide range of services.
Our content specialists wrote concise and targeted copy, directly highlighting the water-bore drilling, pump installation, maintenance, and infrastructure design services. With distinctive copy, users are able to establish which service they require and how to engage QGWS.
CoBright's developers matched this content with a modern, logical layout featuring simple button navigation tailored to QGWS’s target audience. This improved both the aesthetic appeal and general functionality of the site.
We embedded relevant SEO keywords into headings and page structures, helping the site to rank more effectively in Google searches. Lastly, we modernised the brand’s visual identity by changing the logo. The new icon is a bold, clean ‘QGWS’ mark that ties together the branding across vehicles, equipment, and digital platforms.
CoBright’s solution assembled a visually polished platform that clearly showcases QGWS’s expertise, supports brand consistency, and strengthens their digital presence in the groundwater solutions market.
The Outcome
Queensland Groundwater Solutions now offers their customers a well-designed, professionally curated website to start exploring what the brand offers.
Core services are presented clearly and accessibly on standalone pages, simplifying navigation and accessibility. The new, simplified logo enables the brand to present itself more cohesively across all touchpoints.
Professional photography and videography conceptualise each specialty, showcasing the actual machinery and processes so customers can easily grasp how QGWS operates. User experience is further improved through logical content organisation, easy to find contact info, and sign-posted calls to action.
QGWS continues to partner with CoBright for digital marketing and managed services, ensuring the momentum from the new platform continues with future collaboration.
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