Who
Real Skills Ag Training
Where
Queensland
What
Real Skills Ag Training operates to share the wisdom earned from decades of experience in the farming sector. Based in Queensland, they specialise in training workshops for agricultural machinery operators, aiming to improve productivity and safety standards on-farm.
Specifications
Real Skills needed a brand-aligned website with user accessibility and additional marketing support to grow their training base.
The Challenge
Based in Queensland, Real Skills Ag Training specialises in on-farm training for agricultural machinery operators.
They came to CoBright as they transitioned from a startup into an established entity. A professional online platform was now required to help the business navigate its expansion.
The old website lacked essential features such as a user login portal for accessing training videos. CoBright needed to create a site that would achieve the following objectives for Real Skills Ag Training:
- Showcase their diverse training programs effectively
- Highlight their six online farm safety induction videos to position themselves as leading providers in agricultural training
- Promote their high standards of safety and focus on productivity
- Integrate a portal to segment user access by their chosen training materials
Alongside an effective website, Real Skills required a functional marketing campaign to help them grow their service offering to more students across Australia.
The Solution
CoBright worked to deliver a comprehensive digital solution for Real Skills Ag Training. Our team pulled together different elements, all functioning in harmony to create a user-friendly and growth-orientated website:
- Branding: We designed a professional logo, incorporating elements symbolising safety, quality, and agriculture – see the design featuring a shield, crop rows or tick marks, and a leaf.
- User Portal: Our web developers integrated a secure login area for clients to view training materials, reducing reliance on individualised email threads and standardising content access.
- Learning Management System (LMS): Integrated an LMS to facilitate online course registrations, enhancing user experience and operational efficiency.
- Search Engine Optimisation (SEO): Our content writers conducted thorough keyword research to optimise content, aiming to improve search rankings and attract a broader audience.
In the marketing space, our team crafted several consistent, value-adding tactics to engage Real Skills target' audience and build the relationship required to drive enrolments:
- Monthly eNewsletters: Fostering loyalty and brand awareness for engaged customers with regular updates.
- Marketing & Comms Strategy: Crafted targeted plans aligning with business goals, focusing on the future of the company and maintaining client relationships.
- Reporting and Analytics: Offering insights into marketing performance, with these objective results driving our decision-making.
These managed marketing elements have grown Real Skills presence as a leading training provider, boosting customer engagement and supporting business growth.
The Outcome
By addressing Real Skills Ag Training's growth-related challenges, CoBright delivered a tailored solution. It met immediate needs for the current business and future-proofed expansion from a digital perspective.
- Operational Efficiency: The LMS and client portal automated administrative processes, allowing Real Skills Ag Training to focus more on content delivery.
- Enhanced User Experience: A streamlined website with intuitive navigation and accessible training resources, leading to increased user engagement.
- Business Growth: This digital infrastructure is anchored in our marketing campaigns, positioning Real Skills as a trusted training provider and expanding their reach within the agricultural sector.
By adding in a managed marketing strategy, Real Skills have empowered their brand to communicate and showcase their capabilities as a training provider. Key marketing achievements include:
- Growing Brand Awareness: With a customer-focused, consistent, and agile marketing approach, the brand can focus on growth with support from our team of specialists.
- Higher Engagement: Consistent messaging and a reliable platform encourage more customer interactions, leading to stronger enquiries and greater enrolments numbers.
Confident in the knowledge that our team is at the helm of their marketing efforts, Real Skills Ag Training can now dedicate more time and energy to teaching and supporting their students.
Our work on this project was focused on aligning a digital solution with a realistic marketing plan to support Real Skills Ag Training as they continued to grow.
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