Who
Repãrator
Where
Australia and International
What
Since 2005, Repãrator has provided removal and recycling services for wastewater generated by ag, mining, fuel and other industries across both hemispheres.
Specifications
With a highly technical range of products, Repãrator needed to reframe their website to communicate the benefits for customers better. CoBright was tasked with creating a user-friendly, comprehensive site to better express what and how Repãrator operates their range of services.
The Challenge
Cluttered with highly technical, feature-heavy content, Repãrator’s old website presented CoBright with a significant challenge. Lacking clarity of content and design, customers were also hampered by the out of date information on the site.
The old site made it harder for users to navigate the services provided, as well as understand Repãrator's role in the water treatment industry. CoBright needed to create a clear narrative, focusing on messaging that highlighted the benefits Repãrator provided to their customers.
Potential clients would then be able to grasp Repãrator’s level of expertise and their position within the waste management industry. Our goal was to develop a streamlined platform to showcase Repãrator’s value and services, without understating the technical sophistication of their products.
The Solution
We tackled the challenge of Repãrator’s website by restructuring its dense, technical content into a clear and cohesive menu. This required our content and web design team to collaborate to best present Repãrator’s range of high-quality filtration and aeration solutions.
The new layout shifted the focus from individual products to a customer-facing design, signposting the following aspects of the business:
What – Explaining how Repãrator helps businesses manage wastewater challenges is covered in ‘What We Do’ and ‘About Us’, offering users a clear snapshot of the company’s people and purpose.
Who – Highlighting the range of industries that Repãrator has experience with, a standalone page on this topic adds weight to their portfolio of work
How – A dedicated ‘Process’ page explaining their methods in an accessible and engaging way, interspersed with clear prompts to submit enquiries.
These choices all contributed towards a transformation of the original site. Each aspect was thoughtfully considered by our team with the end objective in mind – to tell Repãrator’s story in an accessible and appealing manner.
The Outcome
After collaborating with CoBright, Repãrator now has a simple, stylish website that shows off the best of their brand and helps users understand their mission.
The new site focuses on showcasing the value of their range of services and products, and the results that customers can expect. The process section clearly communicates their role as a trusted partner, offering comprehensive decontamination solutions from start to finish.
A dedicated projects section will showcase practical examples of how Repãrator has successfully addressed water contamination challenges for clients.
Visually striking water effects enhance the site’s appeal, creating a memorable experience that aligns with Repãrator’s services.
The finished build is a professional and engaging website that strongly reflects Repãrator’s expertise and value.
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