Who
SBI Sales
Where
Toowoomba, Australia
What
SBI Sales is an E-commerce store that focuses on equipment used for sandblasting, spray painting and spray adhesives.
Specifications
SBI Sales wanted to take the next step for their business with an online retailing website and developing digital marketing campaigns.
The Challenge
Having been in the spray blasting industry since 1992, Spray Blast Inspect (SBI) sought to expand into online retailing. SBI approached CoBright for assistance in developing a new website and a digital marketing campaign to support it.
Their primary goals were to achieve high search engine rankings (SEO) and provide a seamless user experience, allowing customers to easily find and purchase products. Additionally, SBI needed a website that allowed for straightforward product additions and modifications, ensuring customers always have access to up-to-date information.
To keep pace with evolving industry demands, the digital marketing campaign had to be flexible enough to adapt while maintaining a consistent brand image.
The Solution
To improve the SEO of SBI’s website, CoBright ensured that product and category descriptions were keyword-rich and highly relevant.
Shopify was selected as the ideal eCommerce platform for building the website as its native systems allowed for easy product setup, adjustments, and purchasing, benefiting both SBI and its customers.
For digital marketing, Google Ads campaigns were initially launched with a broad approach to establish a baseline. The strategy was then further refined to maximise value by focusing on the most effective keywords and audience segments.
The Outcome
The CoBright team delivered a content-rich website for SBI, complete with a custom design that showcases their products and provides a frictionless user experience, minimising obstacles in the purchasing journey.
With CoBright's assistance, the digital marketing campaigns became more focused and tailored to specific brands and products, increasing traffic to the website in a range of 15% to 38% by leveraging customer preferences and industry trends to maximise impact.
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