Who
Single Agriculture
Where
QLD and NSW
What
The Single Ag WeedMapper, developed by the Single family— who make their living off the land, specialises in advanced drone camera sensing technology designed to deliver efficient and valuable weed control solutions for farmers.
Specifications
Single Ag required a new website to showcase the capabilities of their advanced drone weed mapping technology. CoBright needed to build a site that could coordinate ongoing marketing efforts like targeted ads, field days, and demonstrations of the WeedMapper.
The Challenge
Single Agriculture needed a website to showcase the capabilities of their advanced drone weed mapping technology. This website would serve as the foundation for their future marketing efforts, providing customers with a touchpoint from which to learn about and connect with the WeedMapper product.
A key challenge in this website build was integrating lead conversion triggers, both on the site and through Google Analytics. These would help track the performance of any active ad campaigns, enabling the business to measure results effectively.
With a gallery of high-quality video content produced by GRDC, CoBright was tasked with seamlessly incorporating these brand assets into Single Ag’s platform. Additionally, the site required a dedicated event section to promote demo days and other key activities.
The Solution
CoBright created a custom-designed website to showcase Single Agriculture’s high-quality brand assets, with imagery and videography to highlight the functionality and features of the WeedMapper product.
We implemented high-quality video content, without compromising site speed. This also included fallback still images for slower internet connections, ensuring that a visual experience is provided for all users.
Our content and web design team added an informative, easy-to-read model comparison on the WeedMapper Models page, allowing users to gain a clear grasp of the difference between Solo and Duo WeedMapper models.
We also added a dedicated case study section to showcase the success of WeedMapper technology in controlling weeds. With real-world examples from customers' farms, online users can see documented proof of its effectiveness.
The Outcome
After collaborating with CoBright’s team of specialists, Single Agriculture now has a polished, custom-designed platform. It reflects their evolution from a startup to a leading contender in the field of drone weed management solutions.
The website is primed for active and future marketing campaigns, thanks to the integrated tools to track conversions and measure campaign performance. Subtle on-page animations and transitions add a premium and dynamic feel, subtly enriching the engagement factor for users.
With its professional design and optimised functionality, the website positions Single Agriculture as a credible and competitive option in their industry, ready to grow alongside the business.
