Who
Workplace Wisdom
Where
NSW and QLD
What
Workplace Wisdom provides hands-on support for businesses across the retail, health, mining, and construction industries. The team specialises in workplace safety, compliance, mediation, and investigations.
Specifications
CoBright was commissioned for this website upgrade to help Workplace Wisdom promote their new service offering. They required a site to showcase the unique delivery of this new concierge plan and the benefits offered to business clients.
The Challenge
Workplace Wisdom has evolved their service offering to include a new concierge plan on a monthly retainer. This was a significant shift from their previous one-off project engagements.
As a professional service provider, their new site needed to provide answers to these common user questions:
Who? The company identity and ethos
What? Their range of services and target industries
Where? The full list of locations
Why? Proof of their expertise through past projects and team profiles
CoBright was tasked with clearly articulating this new model in a functional online platform. We prioritised the ‘what’ of this new business offering, as well as showcasing ‘how’ Workplace Wisdom’s unique retainer-based approach will provide value to clients.
The Solution
CoBright delivered a professionally curated website to help Workplace Wisdom achieve their vision. Our content specialists focused on revising content that clearly communicates Workplace Wisdom’s upgraded service offering, including their new concierge retainer model.
To improve search visibility, our web designers and content team implemented location-specific pages. These pages act as unique, secondary ‘home pages’ to increase the website’s reach to potential clients.
We also added staff profiles, including their location across Workplace Wisdom’s catchment. Now, if a user wants to contact a specialist regarding their business, they can speak directly to the staff member closest to them based on location.
With a polished and high-quality appeal, the website is ready to convert enquiries generated through networking and referrals, acting as a powerful digital growth tool.
Users are now provided with a clear layout and engaging content, with a design framework built to convert enquiries. The website aligns strongly with the professionalism and quality of the Workplace Wisdom brand.
The Outcome
After collaborating with CoBright, Workplace Wisdom now owns a sophisticated, brand-aligned website that strongly reflects their range of services, and highlights the tailored concierge offering. This enables clients to take full advantage of the HR, IR and other business consultancy functions that Workplace Wisdom provides.
With carefully selected design elements and a strong colour palette, the site instils confidence in the user. It matches the professionalism of the Workplace Wisdom brand, functioning smoothly to educate users on the who, what, where and how of the business.
CoBright’s team have captured the standards set by Workplace Wisdom’s expertise, incorporating past projects to build its authenticity for potential clients.
With this website, Workplaces Wisdom is positioned as a credible, results-driven, and sophisticated service provider.
