Home Carer’s Alliance
Bundaberg, Fraser Coast, Ipswich, Sunshine Coast & Toowoomba, Queensland
Home Carer’s Alliance is a disability care and accommodation provider across Queensland, supplying NDIS housing and supported living services.
HCA commissioned CoBright for a new website to establish their online marketing efforts.
The team at CoBright are very professional and trusted to deliver desired results for our business marketing needs.
Chris, CEO of Home Carer's Alliance
As a new business, HCA needed a website that gave them an online profile while anchoring their online advertising activities. Having just established themselves, they realised it would take some time to feature in the Google rankings, so they needed some help to get their site and business attention.
Already having a strong understanding of the NDIS, CoBright’s team was able to generate content for the website with minimal meetings with HCA’s director, allowing them to continue establishing the business. CoBright designed the new site to be easy for users to navigate while providing all the pertinent information.
Given that HCA operates in several regions, CoBright built a landing page for each service location to outline their coverage area, enhance their SEO performance and anchor localised digital marketing efforts.
Because of previous workings with NDIS providers and meeting with HCA, CoBright was able to design and launch the website within a month. This quick turn around allowed HCA to focus on other aspects while establishing their business.
Creating several landing pages for each of HCA’s service areas provides them a place to anchor any future Google ad campaigns. Understanding the structure of content,
CoBright built a website that incorporates relevant keywords to satisfy the Google search algorithm with organic content.