Choose Your Marketing Team: Inhouse or Agency?
Marketing for your business might have started out with Canva templates and a dream, but those days might be well behind you. Now marketing requires a…
Segmentation Strategies: How To Fine Tune Your Database
This month’s blog takes a closer look at customer databases. Let’s explore how effectively segmenting your database can help achieve your marketing…
New Year, New Goal: Auditing Your Website
Before 2025 shifts gears and the To Do list starts filling up, why not give your website a thorough audit? Read our latest blog to learn more.
CoBright Wrapped: 2024 Edition
With another year nearly behind us, it’s a good time to look back on what we’ve accomplished. The CoBright team completed a lot of impactful and…
The Big Picture: Coordinating Your Marketing Strategy
So, you’ve just launched your website. Or rolled out a brand new ad campaign. Or spent several hundred hours investing in your social media channels.…
Escaping the monotony of cybersecurity training
One of the primary elements that Layer8 focus on is the human element in cybersecurity (also known as the 8th layer of security). To improve the…
The Value Behind Capturing Your .au Domain Name
If you’re wondering what the fuss is about domain names, we conducted an experiment and shared our findings. Turns out, domain names have a big impact…
CoBright Spotlight: Bull Sales
This year, we’ve been fortunate to work with several Australian cattle studs who partnered with us to build websites, increase their marketing impact…
Greenwashing: buzzword or vital to avoid?
Sustainability statements and sustainable practices are something we are seeing more and more across the industry. And in this day and age, it’s not…
Is it time to upgrade from Mailchimp?
One of the more well known EMS’s currently available is Mailchimp, which is an appealing low barrier to entry for many businesses. So, what’s the…
The Pros and Cons of AI for Business
In today's rapidly evolving digital landscape, artificial intelligence (AI) is making significant strides, particularly in the realm of marketing…
Back To Basics: Own Your Database
An owned database describes any set of data about a customer or customer group that is collected by a business through their own channels.
