Should you update your own website content?

What really goes into website content management and updates, and why is it important to ‘do it right’?

How Google Ad campaigns get smarter over time

One of the strengths of digital marketing is its ability to improve or get “smarter” over time, but how does the Google Ads platform get smarter…

Why you have to switch to Google Analytics 4

In 2019, Google announced a new way to measure integrated app and website data; Google Analytics 4.

CoBright’s Zoho Partnership Brings New CRM Options For Local Businesses

Let us tell you about the possibilities our new partnership with multinational tech company Zoho with their innovative customer relationship…

Testing Welding Cobots with DCISIV

As part of our project working with Ben from DCISIV to rewrite his web content, we thought we'd pop over to test his cobots!

Why We Don’t Use WordPress

We often get asked if we build our websites on the very popular CMS, WordPress.

Understanding News Values To Make Compelling Content

How can we create appealing content to encourage target audiences to engage with your organisation’s communications and messaging?

 

AI Content vs Copywriter - Who Is The Better Writer?

By now you’ve probably heard the buzz around ChatGPT, an antificial intelligence (AI) chatbot that uses Machine Learning (ML) to write content based…

CoBright brings innovative marketing to Toowoomba

Premier marketing and web design agency, CoBright, is ready to continue to bring innovative solutions to the Toowoomba business scene after…