UVP In Practise: Putting Your Ideals To Work
A UVP isn’t just a positioning statement to file away for future reference – it’s the promise your brand makes to the market every day.
Vanity versus Value: Marketing Metrics That Matter
This month, we’re looking at how metrics can be misleading – and more importantly, what to look for when evaluating the success of your marketing…
Maximising Your CRM: More Than Just a Phone Book
In this blog, we’ll explore how you can make your CRM the hub of your marketing efforts, driving growth from every available segment to help achieve…
What You Need To Know About SEO
Learn how SEO can impact your business growth and what to look for if you’re investing in a specialist SEO service.
Value v. Solutions: Balancing Your Marketing Approach
Knowing how a product or service works, what it costs, and the solution it offers is important. For the best chance at marketing success, however,…
Choose Your Marketing Team: Inhouse or Agency?
Marketing for your business might have started out with Canva templates and a dream, but those days might be well behind you. Now marketing requires a…
Segmentation Strategies: How To Fine Tune Your Database
This month’s blog takes a closer look at customer databases. Let’s explore how effectively segmenting your database can help achieve your marketing…
New Year, New Goal: Auditing Your Website
Before 2025 shifts gears and the To Do list starts filling up, why not give your website a thorough audit? Read our latest blog to learn more.
CoBright Wrapped: 2024 Edition
With another year nearly behind us, it’s a good time to look back on what we’ve accomplished. The CoBright team completed a lot of impactful and…
The Big Picture: Coordinating Your Marketing Strategy
So, you’ve just launched your website. Or rolled out a brand new ad campaign. Or spent several hundred hours investing in your social media channels.…
Escaping the monotony of cybersecurity training
One of the primary elements that Layer8 focus on is the human element in cybersecurity (also known as the 8th layer of security). To improve the…
The Value Behind Capturing Your .au Domain Name
If you’re wondering what the fuss is about domain names, we conducted an experiment and shared our findings. Turns out, domain names have a big impact…
