Canva vs Graphic Designer

Working in a creative industry like marketing, I thought I was given an easy assignment when I was challenged to create a flyer using Canva to see how…

Why Use Google Shopping Ads For Your Business

With shoppers looking to eCommerce more than ever before, it’s important to understand how best to promote your products to online shoppers.

A Brief Guide To Event Marketing

So, you have an event planned. Great! How are you going to promote it?

Threads: What We Know.

In the last couple of weeks, we’ve been seeing a lot about Meta’s newest social media platform, Threads.

Is SEO the low-hanging fruit for a successful website?

While a lot of people focus on SEO to make their website successful, they lose sight of the other things that can be done to drive traffic to their…

Agency Vs In-House Marketing

Whether you’re looking into hiring an in-house marketing team or wanting to partner with a marketing agency, there are many things to consider.

How Google Ad campaigns get smarter over time

One of the strengths of digital marketing is its ability to improve or get “smarter” over time, but how does the Google Ads platform get smarter…

Why you have to switch to Google Analytics 4

In 2019, Google announced a new way to measure integrated app and website data; Google Analytics 4.

Understanding News Values To Make Compelling Content

How can we create appealing content to encourage target audiences to engage with your organisation’s communications and messaging?

AI Content vs Copywriter - Who Is The Better Writer?

By now you’ve probably heard the buzz around ChatGPT, an antificial intelligence (AI) chatbot that uses Machine Learning (ML) to write content based…