Do More with Less: How To Utilise Microinteractions

Catching and holding focus online is an ever-increasing challenge for website owners, developers, and users.

Your Website Shouldn’t Be A PDF: Content and Design Tips

In a world where time and attention are both precious commodities, curating accurate and relevant information is a non-negotiable for websites.

It’s Time Your Ag Business Moved On From Canva

Investing in professional design will ensure that your brand communicates credibility, distinction and long-term value - so you’ll be sure to stand…

Value v. Solutions: Balancing Your Marketing Approach

Knowing how a product or service works, what it costs, and the solution it offers is important. For the best chance at marketing success, however,…

New Year, New Goal: Auditing Your Website

Before 2025 shifts gears and the To Do list starts filling up, why not give your website a thorough audit? Read our latest blog to learn more.

CoBright Wrapped: 2024 Edition

With another year nearly behind us, it’s a good time to look back on what we’ve accomplished. The CoBright team completed a lot of impactful and…

The Big Picture: Coordinating Your Marketing Strategy

So, you’ve just launched your website. Or rolled out a brand new ad campaign. Or spent several hundred hours investing in your social media channels.…

Greenwashing: buzzword or vital to avoid?

Sustainability statements and sustainable practices are something we are seeing more and more across the industry. And in this day and age, it’s not…

Is it time to upgrade from Mailchimp?

One of the more well known EMS’s currently available is Mailchimp, which is an appealing low barrier to entry for many businesses. So, what’s the…

Canva vs Graphic Designer

Working in a creative industry like marketing, I thought I was given an easy assignment when I was challenged to create a flyer using Canva to see how…

Understanding News Values To Make Compelling Content

How can we create appealing content to encourage target audiences to engage with your organisation’s communications and messaging?

 

AI Content vs Copywriter - Who Is The Better Writer?

By now you’ve probably heard the buzz around ChatGPT, an antificial intelligence (AI) chatbot that uses Machine Learning (ML) to write content based…